Alex Arrey is VP for New Business & Customer Innovation at Tryg (currently on leave in order to drive the integration planning of the Alka & Tryg merger). Being in the center of the innovation cycle he is responsible for Tryg’s development of completely new business lines, as well as commercializing known products and ideas. Alex Arrey joined Tryg in 2008 and has previously also hold positions as VP for Group Strategy and as Programme director for a comprehensive Outsourcing Programme. Tryg is one of the largest insurance groups in the Nordics catering to the Danish, Norwegian and Swedish market place. Tryg is listed on the Nasdaq OMX Copenhagen and services everyday 2.8 million customers. Prior to Tryg, Alex Arrey held various positions in the Reinsurance industry including postings in London and Sydney. Alex holds a Master’s degree from ESADE in Barcelona and a European CEMS MIM.