Hans-Henrik Hoffmeyer is a key component of blockchain payment service provider Coinify, focusing on extending blockchain currency payment processing and trading services to merchants and consumers respectively. Coinify serve global Payment Service Providers, corporate brokerage, online businesses, physical shops, and individuals. They dominate the European market and are expanding into global markets.
Earlier, he served as Senior Vice President in Smart Payments, a Nets Group company, Hans Henrik was responsible for building future innovative payment solutions using disruptive technologies such as blockchain, biometrics, AI and IoT, setting strategic direction and drive long term market growth of broad based scalable mobile payment services with a global outlook.
During his early years at IBM Hans Henrik was part of the team conducting the worlds first secure financial transactions and later joined Oracle to head E-Business initiatives and subsequently he became responsible for Strategic Technologies to drive technology adoption of new acquisitions. Since 2007, Hans Henrik has also been part of start-up founding teams building mobile payment companies and pioneered the virtual card market. In 2013 he successfully merged early stage blockchain payment companies into Coinify and subsequently lead the acquisition strategy of others into what is today #3 in blockchain payments worldwide.