Raiha Buchanan is a highly skilled marketer.
Raiha has an impressive track record in the Stockholm startup FinTech scene but with a global impact. She joined iZettle in 2013 when they were less than 50 people, was responsible for 12 markets and was instrumental in leading marketing launches and growth campaigns in Brazil and Mexico.
Raiha has been fundamental in building iZettle, Bambora and Instantor´s brands. Prior to joining Instantor, Raiha worked as Global Head of Digital at Bambora, when the company was acquired and went from startup to unicorn in 2017.
In 2018 Raiha joined Instantor as CMO where she translates cutting-edge technology into easy-to-understand products and solutions across 25 markets in Latin America, Europe and Asia. In the same year, Raiha spoke at a Google event focusing on the future of technology.
In 2018 Raiha was appointed Expansion Director for the ASEAN region. In 2018 as well, as part of the Global Hackcelerator Programme, Raiha pitched Instantor´s solutions in the Google Cloud stage at the Singapore FinTech Festival.
In 2019 Raiha founded Women in Fintech to achieve a higher female representation in the sector, in Sweden and abroad.
Raiha has been featured in major FinTech Swedish and European media.