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Andrea Kates

Managing Director - Futureproofing : Next

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Andrea Kates ( is a Silicon Valley-based expert at moving innovation to revenue. Her core focus is called GET TO NEXT.

For 20 years she’s led bold initiatives in virtually every sector and every geography that help companies figure out where to place their bets on emerging products, services and technologies and to scale dynamic business models. In essence: How do you disrupt before being disrupted, avoid the blind side and get ahead of the future?

Based on her real experiences over two decades, Andrea invented two unique methodologies to equip leaders with novel tools for transformation. Her first book, Find Your Next focuses on how companies like PF Chang’s, IndieGoGo, GM, Hyatt, GE, and Autodesk applied cross-industry insights to capture new markets. Futureproofing : Next provides an end-to-end operating system for innovation at corporate scale based on four critical leadership proficiencies: SEE, LEARN, DECIDE, and COMMIT.

Today, Andrea works with leaders to discover their best future with a tangible, practical set of steps to get there called: Get to Next.She builds and activates dynamic ecosystems for clients that engage cross-sector leaders. Her current initiatives address Get to Next: Fintech, EdTech, Workplace, Human-Centric AI + Machine Learning, Building a Digital Future. She also serves as innovator in residence and executive leadership expert for companies that need a new path to growth.

Andrea was the CEO of a Silicon Valley SaaS company that pioneered the application of the lean startup process with more than 13,000 corporate teams. She has spearheaded significant transformation in mobility (Ford US + China, GM, Audi), manufacturing/energy (ABB, Ecopetrol, Shell-Asia Pacific + Europe, KK Wind), technology/mobile (Fujitsu, Intel, 3M, HP, Cisco, Siemens); healthcare/biotech (Atrium Health, Mayo Clinic Ventures, Roche), B2C consumer goods/hospitality (United Airlines, P&G, Hyatt, Stitch Fix, Phocuswright, Sodexo, ALFA-Middle East, JLL) and financial services/fintech (SuMi Trust—blockchain, Allstate, AIG, Citi).

Experience as KEYNOTE SPEAKER: TED main stage, Aspen Ideas Festival, CXO Forum in Tokyo, Dubai 2020, Rueda de Innovación (Bogota). INNOVATOR IN RESIDENCE: Cisco, eLab@Princeton University, Silicon Valley Digital Business College, Hitotsubashi University, Copenhagen Business School and Business Institute Denmark. BOARD MEMBER: OpenFinance Mexico, Copenhagen Fintech (4+ unicorns in 4 years) ADVISOR to Stanford’s Institute on Responsible Digital Leadership and Shimizu (Japan).